Estudio ray Hispanics Brand Development
APS Hispanic TV

Hispanic TV & Radio:
APS Simple Things Campaign

A parallel English/Hispanic TV & Radio campaign run by APS, based on the "Simple Things", your simple, everyday appliances cost pennies a day to operate. Each appliance usage was rhythmically set to music which fit the mood.

What we did:
3 Spanish language TV spots:
Dryer / Blender / Night Light
2 Spanish language Radio spots:
Night Light / Blender

APS (Arizona Public Service)