Estudio ray Hispanics Brand Development
Cable One

Hispanic Television Campaign:
CableOne Español

CableOne Espanol, a new digital channel product offering being offered by CableOne in rural areas throughout Arizona. Using existing footage from cable programming, we created a Hispanic Television Campaign that was a music video which focused on the personalization and exciting aspect of digital channels to existing CableOne customers seeking more Spanish language programming.

What we did:
2 TV spots: 1 English, 1 Spanish
Radio (English/Spanish), Direct Mail, POS Posters, Door Hangers, Bill Stuffers, ID/Logo Design,
Tagline & Position