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Hispanic Brand Strategies

Hispanic Brand Strategies
Horchata Liqueur

Horchata (rice milk) is a drink familiar to most Hispanics as well as much of the General Market. This is a delicious Liqueur which has crossover appeal for both the Hispanic and General Markets, beginning with Hispanics.

What We Did
Hispanic Brand Strategies, Name Development, Identity/Logo Design, Tagline & Position, Bilingual Story Development, Package Design, Marketing Materials, POP

Client
La Tradición

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