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Phoenix, AZ — January 15, 2010

Maximo President/Creative Director Joe Ray to speak & present at next NorCal BioPharmaPM Network on January 15th

Joe Ray, President/Creative Director of Maximo, will speak at the January 15th Breakfast Meeting of the Northern California BioPharma Project Manager's Network on Friday, January 15, 2010.

The presentation topic is "Integrating Branding into the Pharmaceutical and BioTech Product Development Process", which explores the benefits of developing a brand in a timely and proactive manner, allowing a buffer for unforeseen circumstances (which will always happen), as well as the commercial benefits of brand development.

Some key pipeline phases and timelines will be addressed, not only to assist with internal workflow, but also with market testing, attracting additional interest from investors, and training the sales force in advance.

The presentation will be at:

Dynavax Technologies Corporation Map
2929 Seventh Street, Berkeley, California
8:00 – 10:00 AM

For more information:

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