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Targeting Hispanic Patients | Pfizer

Targeting Hispanic Patients
Pfizer

Vida Sana is a program designed to improve the screening, diagnosis and treatment of cardiovascular disease in Hispanic patients; one of the largest killers of Hispanics. The focus was education and to develop a trusted bond between the nurses and physician assistants and their patients.

What We Did

Bilingual Educational Kit, Dietary Planner, Daily Log, Food Pyramid based on the Hispanic Diet, Direct Mail Series.

Client

Pfizer, Inc.

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