La Tradición – Liqueur de Horchata

Hispanic Branding

Maximo created Hispanic Marketing for a new horchata (rice & cinnamon) flavored liqueur which will serve as a flagship product before other flavors/line extensions are added. This would be a line of aguas frescas liqueurs. The primary focus was on US Hispanics, since they are most familiar with aguas frescas, especially with horchata. However, the audience is not limited to Hispanic consumers but also targets non-Hispanics who are looking for an “authentic” Mexican beverage as well as a unique new drink.

The overall presence of the package captures an authenticity of Mexican/Latin American products.

We named the product and created the tagline, “El Sabor de lo Auténtico” – easily understood by the non-Spanish speaking audience as well as fluent and Spanish speakers.

POP Items developed:

• Floor cling by product in store

• Trade Ad

• In-store Poster

• Coasters & Table tents for Restaurants

• Sales Sheets